People like to deal with people, that’s a given. This brings a lot of importance to website headshot photography, the fact is that we like to see the very best in people. Nobody likes a bad headshot do they?!
I personally hate having my photograph taken, perhaps thats why I try to ensure every person I ever photograph feel as relaxed as possible. Maybe that’s also why I feel so uncomfortabe in front of the camera… that the photographer doesn’t have the ability to relax me?! This is why I always get the best out of people when they are photographed, the key is to get the sitters guard down, to relax them, to exude the very essence of their characteristics.
Sometimes my clients like to have a make up artisit present. I can understand, but with the magic of photoshop sometimes it’s just as easy to completely airbrush somebody.
With all my headshots, I supply free airbrushing, so there’s no need to feel uncomfortable, you can sit knowing all those shaving cuts will have dissapeared before you see the final result.
Websites have team photography as well as indiviual head shots. It’s great having an overal team shot on the website, it gives a better sense of the scale of the business, but also helps break the ice when photographing people at the premises.
Studio photography for headshots is great, personally I perfer to show the person in their working environment, giving a better sense of the industry in which they work and also the position that they hold within the business. With the shots I created for this particular company, they chose to have photography on a plain white backdrop in their office, with studio lighting. As an option we created a superimposed logo backdrop that was done in postproduction afterward.
The images were supplied with and without the logos to give the client more options to use cross platforms.
Depending on the business, we try to show different expressions. If you’d like to be approachable, then a happy look is always nice to see. If the position or industry is very formal, perhaps a more sensible approach is better. With digital photography it’s possible to do both and have even more choice.
Meerkat, is a happy bunch of people and being an industry that is very face to face, we saw it possible to show a happy, approachable yet still professional style.
To the extent we even had the employees laughing and giggling in some of the photos, that’s just how cofortable they were. It was a wonderful shoot with a great atmosphere. All joking and winding each other up. Sometimes it works to have an audience!
Here’s a link to their website